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This website pinecanyon.org had the following in the site, "Pages to learn more about the building process." We analyzed that the webpage stated " We also have many pictures on our Portfolio." It also stated " Page that will show you the quality work we have done and give you ideas for your project. Learn more about Pine Canyon Homes and the owners by clicking About Us. Utahs favorite Custom Home Builder and Basement Finishing Contractor! Contact form by deliciousdays." The header had Home Builder as the highest ranking search term. It was followed by Basement Finishishing, Utah, and Remodeling which isn't as ranked as highly as Home Builder. The next words they used was Basement Contractor. deck builder was also included but will not be understood by web engines.